Mark D Swartz

NonFiction

How do you launch a nonfiction book to become a bestseller?

Saw the above question on Quora this morning. Here’s my reply to this general inquiry. The answer to this question depends on all sorts of variables. For example… Which audiences do you intend to reach? Are they large (e.g. the general public), or smaller and specific (e.g. biochemists working on genomics). Do you already have a …

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